No...Did I hear that right?

I was flipping through a trade magazine the other day and I came across an ad for a new "Ed Hardy" branded beer. Now I have the up most respect for the man, Don Ed Hardy he is basically the god father of the modern tattoo and still remains in the tattoo industry as a fixture. Although long retired from tattooing, he has continued to produce legendary artwork in other medians. Sometime a few years ago he licensed some of this artwork to a clothing designer and people of a certain persuasion flocked to it. Seems like now it is turning into an empire, not that most of the people walking around in one of the numerous branded items from t-shirts, to sunglasses and shoes know any thing about the man himself.. But a beer? Come on, do we have to go there again? Does anyone remember the Harley Davidson beer by chance? In the days of private label wines, and designer vodkas I guess it was bound to happen but what will you do with all the beer that is left when the people who tried it (maybe because the design was the same as what was on their trucker hats) and have gone back to their Bud Lights and Mich Ultras? Ultimately what is in the bottle becomes most important after the "newness" wears off, and sadly the people who come up with ideas like this have little care how the beer tastes. Hell, they probably drink Vodka drinks anyways!

Cheers!